According to the Rapid City Journal, a responsible media outlet in South Dakota, the company that puts on the Sturgis rally every year has copyrighted the names Sturgis and Black Hills and is threatening stores and vendors that sell souvenirs not licensed or franchised by the company.
That'd be like Monticello trademarking Charlottesville and Blue Ridge Mountains and then suing everyone on the Downtown Mall.
One vendor that is not a small, mom and pop shop, has taken the rally organizers to court saying that the trademark is " based on lie" because a geographically location cannot be copyrighted.
In an era when big money makers are making big money while everyone else struggles to make a living, this sort of behavior is outlandish and outrageous. Considering the number of people attending the rally every year, it's unlikely that the Sturgis organizers are hurting for cash. If they are, they should check their bookkeeper's pockets.
Maybe it's time to say Screw Sturgis -- like people said to Myrtle Beach a few years ago -- and find some other location to spend their money.
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