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Look out for falling prices, in Japan

By rainman Print Preview

OK, it's not Japan, but they may deal on a Big Red in Frederick, Md., too

If you want a good deal on a motorcycle, consider turning Japanese: Honda is cutting the prices on its products for its domestic market.

According to the Daily Yomiuri, Honda will cut costs on 45 models over three years to " halt young people's growing disinterest in motorcycles."

The Japanese media outlet reported that Honda officials said ... phew, talk about your attribution ... that "prices are likely to fall by 10 percent to 30 percent."

No word on whether U.S. prices will fall.

So how is Honda going to drop their domestic market prices? They'll do it the way American companies reduced their labor costs. How do you say 'outsource' in Japanese?

"Honda plans to increase the number of models produced in other Asian nations where personnel expenses and production costs are low, and use more inexpensive parts produced overseas," the media outlet said.

According to Wikinvest.com, Honda's motorcycles are produced at two sites in Japan, Hamamatsu and Kumamoto, as well as through subsidiaries in the United States, Mexico Italy, Spain, Brazil, Thailand, Vietnam, the Philippines and India.

In fiscal 2009, Honda sold 10.1 million motorcycle units compared to 9.32 million units from fiscal 2008.  The increase was due to "growth in emerging markets, which account for about 90% of motorcycle sales, even as revenues and profits stagnating or decreasing in Europe, Japan, and North America."

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